The global Media landscape continues to evolve quickly as traditional Media businesses find ways to migrate their business models online and the new kids on the block try to stake their claim. As content distribution platforms proliferate audiences fragment challenging the traditional advertising models.
The fastest growing form of advertising continues to be Internet Advertising with Search Engine advertising leading the way. Traditional forms of advertising – newspapers, radio, magazine, outdoor are all coming under pressure as advertisers push budgets into paid and organic search.
With hands on, practical experience of all these issues gained by working with young, cutting edge businesses – as well as traditional businesses grappling with these issues – QV Partners is well placed to advise you on your Media strategy.
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